The Loft Group

The Loft Group

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About Us

The Loft Group was established in 2007 by three brothers, who returned from an overseas trip to America with a vision for a better world. They saw a loft in every Australian home, solving problems...

The Loft Group

The Loft Group is a Melbourne-based renovation company with a passion for niche home improvement and design. To put it simply: we take your house to the next level.  If your home is lacking in...

Blog

Builder Alien Abduction

The enigma of Marcus Van Allen’s disappearance from his recently constructed palatial residence on the Mornington Peninsula has taken a turn for the bizarre. As... Read More "Builder Alien Abduction"

Freeze Factory’s Solution

Frosty Fred's Freeze Factory was in overdrive. A flurry of activity and chaos surrounded Marlowe's custom-built project. Assistants hustled about, their steps often faltering on... Read More "Freeze Factory’s Solution"

Video Production One

Running my own business has been a labour of love, requiring long hours and weekend work, but it's all worth it for the sense of... Read More "Video Production One"

Roadside Car Service

It was a bright and sunny morning when Sarah woke up to prepare for her long-awaited road trip with her friends. She had planned a... Read More "Roadside Car Service"

About Us

The Loft Group was established in 2007 by three brothers, who returned from an overseas trip to America with a vision for a better world. They saw a loft in every Australian home, solving problems most homeowners didn’t know they had – lack of space, and not enough verticality.

Today the company is much bigger, with four full-time employees (and the office dog, of course!).

Teddy Grenar – CEO

The oldest of the three Founding Brothers (and so CEO by default), Teddy has decades of experience in the construction industry and has built countless homes across Australia and the U.S.A. He has a lovely wife, Theresa, and three kids – all of whom love spending time in their family tree house!

Leo Grenar – CFO

Leo is the middle Grenar child (or Brother’s Loft, as they’re humorously known on the floor!) and initially went to America to get a degree in Business Management from a prestigious Ivy League institution. When he returned from his studies to find that his brothers had developed the perfect business idea, they immediately jumped on it – and that’s how The Loft Group was born. Leo is Rusty’s owner.

Theresa Grenar – Foreman

Theresa is Teddy’s wife and business partner, and a world-class construction foreman. She’s responsible for the day-to-day operations of the company, making sure all of the workers and materials are available for each job as they roll around in the schedule. She cracks a mean whip – and makes an even meaner cocktail at the company Christmas party!

Sammy Grenar

Sammy is the youngest Loft Brother, but arguably the most passionate about the loft business. While he mainly works as a labourer for the company, sizing and installing custom lofts for homes across the nation, he also brings a lot to the spiritual needs of the company – it’s Sammy who performs our famous New Loft Blessing, of course, and it’s likely he’s the reason we’ve yet to have an accident on the job!

Rusty – Good Boy

Rusty is the Loft Office dog – and he’s the bestest boy around! Owned by Leo, Rusty is more a part of the family than a pet (and is our secret weapon in any client meeting!). A fun fact about Rusty: he’s desperately scared of heights! Go figure!

Builder Alien Abduction

The enigma of Marcus Van Allen’s disappearance from his recently constructed palatial... Read More "Builder Alien Abduction"

Freeze Factory’s Solution

Frosty Fred's Freeze Factory was in overdrive. A flurry of activity and... Read More "Freeze Factory’s Solution"

Video Production One

Running my own business has been a labour of love, requiring long... Read More "Video Production One"

Roadside Car Service

It was a bright and sunny morning when Sarah woke up to... Read More "Roadside Car Service"

Family Fun Fitness

As I gazed out of my window on a sunny spring morning,... Read More "Family Fun Fitness"

Boat Owner Review

As a long-time boat owner, I understand the importance of reliable hardware... Read More "Boat Owner Review"

The Loft Group

The Loft Group is a Melbourne-based renovation company with a passion for niche home improvement and design. To put it simply: we take your house to the next level. 

If your home is lacking in space but you have a frightening amount of headroom, we’re the team for you. Our specialist builders were trained by enthusiast loft-builders all the way from Boulder, Colorado, a group of young men and women who never dreamed it would be possible to turn their hobby – of installing and renovating loft spaces into existing dwellings – into a viable, thriving business.

Yet that’s exactly what we’ve managed to do.

Why Lofts?

Humans seek safety as a genetically-encoded survival strategy, and in many cultures the word for safe is derived from the word for UP. [Citation needed.]

We flock to the high ground, build structures that stretch well into the sky. That feeling of safety can be lost in the modern home, with its high ceilings and cluttered floorspace. If you recognise that feeling, then you already know the answer to the question Why Lofts?

By building out a large wooden platform that is accessible only by a small, difficult to reach ladder system, you can regain your floorspace, your unused ceiling height and your pre-historic heritage. Do as your ancestors only wish that they could; choose The Loft Group.

‘I chose The Loft Group because of the nice man on the poster – it turns out he was even nicer in real life! Now I’m constantly running up to the safety and security of my at-home loft, somewhere quiet and secure where I know I can read my books in peace – right next to the inflatable Santa and my good luggage.’

  • Margaret, 94

‘The Loft Group gave me everything I wanted; a loft, and a short bill.’

  • Bruce, 43

‘I genuinely appreciated their attention to detail, in making sure that the timber of the loft matched the exposed beams of my house – it looks like it was part of the original construction! Thanks, The Loft Group!’

  • Brenda, 36

 

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