Digital Education Platform | Workforce Advantage CONNECT™ App Software Development

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The Loft Group is pleased to announce that the company has successfully entered into a Memorandum of Understanding with Workforce Advantage.

The Memorandum of Understanding brings the Workforce Advantage principles and frameworks for effective collaboration together with the Loft Group philosophy and know-how of flip, self-organised and personalised learning principles.

The initial release will be Workforce Advantage’s CONNECT™ App. This software development project will provide leaders with an innovative resource to strengthen people leadership, collaboration, relationship building and personal development skills in business and corporate environments. The smart phone application will be available on iOS, Android and Windows platforms, enabling a mobile solution that delivers educational content on the go while collecting data for analysis across the business objectives.

Loft and Workforce Advantage plan to execute a “go to” market strategy for the CONNECT™ Application within Australia. Additional to the Australian market, there is considerable interest for the Loft Digital Education Platform to diversify and deploy on a global scale.

CONNECT™ is a “best-of-breed” solution that delivers measurable results within your organisation


If you need a framework and skill set that enables members in an enterprise to collaborate well in their daily routines within their teams, with each other, and with key stakeholders, then think CONNECT™.

CONNECT™ embeds new standards when it comes to collaborative routines and performance through:

  • Professionalism – CONNECT™ offers a clear perspectives on collaboration that promote shared understandings and proper use; its Collobor8 principles form a major part of this professionalism.
  • Practicality – CONNECT™ introduces its ENGAGE framework for ever-day conversations; ENGAGE is simple and memorable, and a place to where skills, techniques, and measures can be bundled together so that users have ready access to what they need when they need it.
  • Performance – CONNECT™ is designed for immediate use so users can gain experience with new techniques and frameworks where it matters; Connect encourages and facilitates user access to coaches and peers when it comes to assistance with performance challenges and sharing performance insights.
  • Personal development – CONNECT™ templates provide clear direction and enable individuals to plan and monitor their progress, and to target their development based on their specific.


Workforce Advantage | CONNECT™

Workforce Advantage is a boutique firm that connects your business to perform, every day. Elevating your behaviours and capabilities to new levels; your people will get the strategy, get each other, and get the job done well; so it’s about enlisting the entire workforce to contribute to superior results. Clients embrace collaboration as a core work process, moving beyond corporate measurement and aspirations and equip people with the tools they need to collaborate in daily routines, discussions about change, re-design, and bargaining.

Workforce Advantage specialists distinguish the firm from other consultancies, offering a full solution that includes strategic advice, proven methodologies and capabilities, and “hands-on” implementation support. Workforce Advantage website: www.workforceadvantage.com.au


Loft Group | Creative Digital Agency

Loft Group is a creative digital agency which specialises in providing business consultancy through software solutions. Established in 2007, the Australian company constructs purpose-built digital infrastructure for clients to create online communities and harness the organisation’s communications, education, and human connections into one place, accessible from any channel.

Loft Group lives and breathes a philosophy of customer intimacy and are committed to discovery, originality and entrepreneurship. With a Melbourne-based head office, the business is rapidly moving towards becoming a trusted business consultant, software developer and IT based business.

Find out more about the Loft Group at our website: www.loftgroup.com.au

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