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IBM Pulse 2014 | LAS VEGAS, Feb. 25, 2014 — IBM® (NYSE: IBM)

IBM Pulse 2014 identifies Loft as a global leader which truly embodies the composable business model in a presentation to 11,000+ strong at the MGM Grand. Harnessing the power of the cloud to quickly adapt and deliver mobile digital learning on a global scale means ultimate agility in reaching out to customers all over the world.

IBM Media Interview with Garry Russell, Cheif Operations Officer

About Loft Group

The Loft Group is a creative digital agency which specialises in providing business consultancy through software solutions. Established in 2007, the Australian company constructs purpose-built digital infrastructure for clients to create online communities and harness the organisation’s communications, education, and human connections into one place, accessible from any channel. The Loft Group lives and breathes a philosophy of customer intimacy and are committed to discovery, originality and entrepreneurship. With a Melbourne-based head office, the business is rapidly moving towards becoming a trusted business consultant, software developer and IT based business with satellite offices throughout Australia. Find out more about the Loft Group at our website: www.loftgroup.com.au

About IBM Cloud Computing

IBM has helped more than 30,000 clients around the world with 40,000 industry experts. Today, IBM has 100+ cloud SaaS solutions, thousands of experts with deep industry knowledge helping clients transform and a network of 40 data centers worldwide. Since 2007, IBM has invested more than $7 billion in 16 acquisitions to accelerate its cloud initiatives and build a high value cloud portfolio. IBM holds 1,560 cloud patents focused on driving innovation. In fact, IBM for the 21st consecutive year topped the annual list of US patent leaders. IBM processes more the 5.5M client transactions daily through IBM’s public cloud. For more information about cloud offerings from IBM, visit http://www.ibm.com/cloud. Follow us on Twitter at @IBMcloud and on our blog athttp://www.thoughtsoncloud.com. Join the conversation #ibmcloud. To learn more about today’s news please read Smarter Planet blog.

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