IBM SoftLayer Cloud in Action

The Loft Group Australian-based creative digital agency takes its digital learning platform to new global markets with SoftLayer.

• The Loft Group is a creative digital agency that specialises in e-learning.
• The Loft Group traditionally designed and printed training manuals most notably for the world’s largest cosmetics and beauty company, The L’Oréal Group.
• The company identified opportunities to transform its business model and digitalise training materials for clients via an in-house developed learning software platform.

The Solution

The Loft Group was attracted to IBM’s SoftLayer because the technology provided the company’s customer support teams with the ability to use analytics to monitor and tune their networks, providing consistent and effective performance.

“Being able to precisely and quickly respond to our customers’ needs in every country is a critical pillar of our global expansion, and this level of performance tuning was one of SoftLayer’s biggest differentiators. By working with a well regarded company such as IBM, we are able to inspire confidence in our clients that our platform would be hosted in a robust and secure cloud environment…. so having IBM’s brand power behind us makes it that much easier to get our business pitches across the line with clients.” Loft Group CEO and Founder, Gavin Russell


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